#ConnectingWithCompetitors Social Media Strategy
Are you on Twitter or Instagram?
If not you need to hurry up and create an account, especially if you are a public relations major. You will be surprise on different strategies that celebrities, restaurants, businesses, and companies use to stay relevant.
Maybe a week ago, @shaderoominc posted a picture regarding the beef between Kanye, Wiz Khalifa, and Amber Rose.
The shaderoominc is a blogging site that keeps up with the latest trends, latest gossip, latest news, you name it they display it on their page.
Link here: https://www.instagram.com/theshaderoominc/
Below are restaurants who engaged in the twitter beef between the celebrities
Link here: https://twitter.com/jimmyjohns
As you can see above all of these franchises are totally different from one another. The only two that have the most similarities is subway and jimmy john’s. Although these places are different, they all found away in creating a twitter beef as if they had a real problem with one another. The interesting part about it, many commentators were not use to restaurants having an open voice to the public on a broad topic that had nothing to do with their brand.
That is where the light bulb comes on! It had everything to do with their brand. Take hamburger helper for an example, this brand is not really a hot topic anymore. Growing up it was a boxed food to us that would love at dinner time. With all these duplicates of hamburger helper, it for sure lowered their profits over the year. When hamburger helper made this initial tweet, brought a lot of attention to it’s brand. Their twitter account even got a huge following after this.
I am not sure if there is a social media strategy yet, so I will make a name for it. #ConnectingWithCompetitors publicly makes your brand stand out tremendously. This strategy made all of the above fast food restaurants become relevant even if it was a simple memory about times we have eaten hamburger helper. That thought may have lead some followers go to Walmart and actually purchase it. This strategy had nothing to do with promoting hamburger helper, but connecting with others to publicize their brand by using a topic that has nothing to do with their brand. CAN YOU SAY GENIUS? I think so!
Even Linked In suggested it: