“I handle all of my businesses while operating my social media channels! What a job?” Christension Esther Griffin


When Dr. Brown gave us the assignment  to interview a social media manager, I had high hopes to interview a big team social media manager in the entertainment industry. After several tries of contact I had to result to interviewing someone local who has a huge resume. Christension Esther Griffin is 43 years old and she is a genius when it comes to operating her business. Al though most businesses have their own publicist to operate their twitter and facebook handles, some small businesses the owner handles them. In this particular case Christension Esther Griffin handles her wordpress, twitter, facebook, Instagram and so forth. I asked her, why do you handle all of your accounts? , why not hire someone? She answered, I like to be the voice for my brand and business. At this point I am willing to train because sometimes the workload is very extensive and can get overwhelming. Christension also mentioned when nurturing your brand from the ground up, you have to set the bar where you like it to be. Once you are comfortable where it stands, then you can place the responsibility on someone who you can trust, I believe any beginning brand/ business owner have to have a safety team. I have not fully built a safety team yet to control my social media’s so I continue to run them myself.

Christension Esther Griffin was by far a perfect fit for me because she is an author, owns the Consciousness Center on Washington Ave, and promotes her own branding. She was a power house and her resume was astonishing. When actually reflecting on our interview, I gathered the thoughts she is a woman who likes to do it all by herself. One may not say just because she runs her own social media’s, doesn’t make her specialist in this field. Well I believe that is not correct, if anyone is productive with clientele and has an increase of audience by using the correct tools on social media they are considered a specialist. Something worked for them to gain more revenue, attention, publicity, and following to their brand/business.

I asked her several different questions to get more of an insight of how she handles public relations work while focusing to build her brand. Christension Esther Griffin said, “In the real world especially in Public Relations industry you have to be able to multitask, if you do not know how to do so you are already left behind.” My next question how important is writing in public relations? Christension said, “as an author, blogger, publicist, I have to write every day, even days I do not want to write, I still have to continue to write.” This last question I asked her was very important to me because it truly answered my question what is the big importance of writing to you? Christension said, major key is content, finding content and being savvy throughout your career, somedays you will not have any fuel but you have to constantly keep the ball rolling.

In the public relations industry I learned being a social media manager over your social media channels it’s important to learn how to multitask, keep writing when you can’t even think of any content, and try to stay savvy in your work. This industry is forever evolving and only the best last. Do not be the one left behind.



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